Molly Simons is VP of Precision Activation at MERGE, leading healthcare media platform strategy and activation across search, social, and programmatic channels. With 17 years in the industry, including eight at MERGE, she has built and scaled digital media practices that balance innovation and automation with the rigor required in highly regulated categories. Molly oversees in-house platform operations from campaign design through optimization, focusing on audience and optimization strategies that drive measurable business outcomes for healthcare brands. Her background spans hands-on programmatic, search, and social execution, giving her deep practitioner expertise in how technology, data, and operations come together to transform modern media organizations.
