SwellShark has been a Resonate partner since 2019. Under Nick’s leadership, the agency has unlocked the insights in Resonate to power successful audience strategies for existing clients like Waterloo and Virgin Atlantic, and to secure wins such as PBS and Tauck tours. The agency’s SONAR approach identifies a brand’s current and potential consumer base, and utilizes the insights within Resonate to map values and behaviors to each to inform the investment plan.