Robin Bonn

Robin Bonn is the CEO of Co:definery – the consultancy that specializes in agency positioning and business transformation.

Having repositioned close to 150 agencies over the last ten years, he’s learnt that the agency market isn’t oversupplied – it’s just under-differentiated.

This liberating perspective informs Co:definery’s work across the US and worldwide – from leading independents like VCCP, MSQ and AnalogFolk, to global networks including AKQA, McCann and UM.

In a highly disrupted market, he advises agency leaders who refuse to compete on price and instead want to own their space, evolve their business model and sell their work at a premium.

A regular keynote speaker around the world (e.g. Cannes, Mirren, Worldwide Partners Inc., ICOM, Worldcom), Robin is also the author of the international bestselling book ‘Market of One’ and hosts ‘The Immortal Life of Agencies’ podcast.

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