T.S. Kelly is the Managing Director for Arima in the US. With deep expertise in analytics and media effectiveness, he helps brands leverage data to drive smarter marketing decisions and optimize performance. His work focuses on developing advanced data and measurement solutions that enhance marketing strategy and ROI.
A 25+ year industry veteran, T.S. was previously EVP of Media Effectiveness at Dentsu. He also served as Global Head of Analytics at Havas, led his own consulting firm, and held senior positions at Nielsen, Stagwell, WPP, iHeartMedia, and LG Ads.
