Tracey Shirtcliff

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master’s Degree in Marketing & Management.

With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency. In 2004, Tracey founded her first software company, Sohnar, opening offices internationally. Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014.

Not one to rest on her laurels, Tracey saw an opportunity to solve what she calls The Pricing Problem, not just in agencies but for all professional services businesses: thus, SCOPE Better was born.

SCOPE Better is a Pricing Platform for Professional Services businesses. With its suite of powerful tools, SCOPE Better helps companies to solve The Pricing Problem in their business by giving them control and visibility over their pricing.

Tracey is a passionate advocate of smarter business practices and connected process. She’s an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.