Winston Li is a statistician and the Founder of Arima, where he pioneers the use of synthetic data and advanced modeling in marketing measurement. He created the Synthetic Society, a privacy-by-design database that mirrors real-world consumer behavior. Winston is also a part-time faculty member at Northeastern University Toronto, sits on the advisory board of the Master of Analytics program, and co-created PyOD, a widely used open-source Python toolbox for outlier detection.
Previously, he was the Director of Data Science at PwC Canada and Omnicom Media Group, bringing years of expertise in marketing analytics and data science.
