Position
Chief Strategy Officer
Company
VML Health North America
Zulay has 20+ years of strategic leadership experience with global, U.S., and LATAM brands. Her expertise spans pharmaceuticals (Merck, AstraZeneca, BI, Genentech, Sanofi, Novartis), consumer goods (Kraft, Kellogg’s, Unilever), and personal care (Colgate-Palmolive, J&J). At agencies like JWT, Y&R, DDB, McCann, and now VML, she’s led multidisciplinary teams with empathy & excellence, igniting passion for insights and always mentoring talent. She champions authenticity, self-trust and equity, particularly when it comes to women’s health. Her work has garnered Effies, Clios, and Cannes Lions, reflecting her dedication to impactful brand strategy. Zulay graduated cum laude at Universidad Católica Andrés Bello- Social Communications.