P&G to review all agency contracts in 2017 in four-step plan to bring transparency to media supply chain

Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth.

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