Pinterest Redux | To Pin or Not to Pin…That Is the Question

In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service, which no longer allow Pinterest the right to sell a user’s content and also provide improved procedures for users and copyright owners to notify Pinterest of copyright infringement.

Jeffrey S. Edelstein, Partner in the Advertising, Marketing and Media Practice of the law firm Manatt, Phelps & Phillips, LLP has written the article, “To Pin or Not To Pin…That Is the Question” which addresses the impact of these changes on both agencies and their clients as well as providing guidance on addressing potential copyright infringement claims.

As always, 4A’s members are encouraged to discuss the information in this article with their own company legal counsel.

The 4A’s would like to thank Mr. Edelstein and Manatt, Phelps & Phillips for making this information available to members.