Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.

To help demystify some of the pressing privacy topics, the 4A’s is proud to present Privacy. Simplified. In this new Q&A video series, you’ll hear from experts on CCPA, GDPR, FTC enforcement, comprehensive federal privacy law, data broker registries and much more.

And, in the interest of providing the most up-to-date information in the most succinct fashion, the videos are about 15 minutes or less.

So, dig in. And prepare to have Privacy. Simplified.

 

MODERATED BY: Alison Pepper, EVP, 4A’s Government Relations

 

 


 

How Could California’s New Ballot Initiative Change The CCPA?


Just a few short months after enforcement began, the CCPA is poised to change yet again. A new ballot initiative known as the California Privacy Rights Act is seeking to make big changes.

Michael Signorelli, Partner, Venable LLP

 


Congress & Privacy: What Will The Next Twelve Months Look Like?

With elections just a few months away, what could a new Administration or Senate mean for advancing privacy legislation?

Danny Sepulveda, SVP for Policy and Advocacy, MediaMath

 

 


 

How Does Out-Of-Home (OOH) Advertising Use Data? Why Does Privacy Matter To OOH?

While at first glance OOH advertising might appear to exist outside the intersection of data and precision advertising, nothing could be further from the truth.

Ian Dallimore, VP of Digital Growth, Lamar

 


 

The GDPR At The Two-Year Mark. What Kind Of Enforcement Have We Seen? What Does The End Of Privacy Shield Mean?

When the GDPR went into effect of May of 2018, it was heralded as a new era in data privacy. But two plus years later, what impact has GDPR actually had?

Kelly DeMarchis Bastide, Partner, Venable LLP

 


 

What Is Privacy For America?

In 2008 the digital advertising ecosystem got together to produce self-regulatory principles for online advertising. But now, twelve years later, things have changed. Why is baseline privacy legislation now the right path forward?

Stu Ingis, Chairman, Venable LLP

 


 

What Does It Mean To Have Comprehensive Federal Privacy Law?

When CCPA passed a few years ago, it was highlighted as the US’s first comprehensive privacy law. But what does it even mean to have comprehensive privacy law?

T’Juana Albert, Global Compliance Officer, GumGum

 


 

What Is Addressable TV Doing To Enhance Privacy?

Consumer viewing patterns when it comes to TV have been changing for awhile now. How is addressable TV advertising making the shift, while ensuring consumer privacy?

Jason Manningham, CEO, Blockgraph

 


 

Data Broker Registries – What Are They? Who Has To Register?

When Vermont became the first state to institute a data broker registry, many companies were caught off-guard.What exactly is a data broker registry, and why should agencies be paying attention?

Rachel Glasser, Chief Privacy Officer, WundermanThompson

 


 

CCPA Compliance – What Is The Difference Between The DAA And The IAB Approach?

With many agencies still working through the complexities of CCPA compliance, it can be hard to get a grasp on the various compliance solutions out there. What exactly are the differences between the DAA and the IAB CCPA compliance solutions?

Lou Mastria, Executive Director, Digital Advertising Alliance