Guidance and Advocacy
The 4As Government Relations team based in Washington, D.C. advocates on behalf of the advertising agency community on all issues that could affect agencies, from new taxes on digital advertising to privacy law changes that could hinder agencies’ ability to find the best audiences for their clients. Contact [email protected] to learn about the services we offer 4As members and more about our work for the advertising and marketing industry at large.
Guidance on Issues
Privacy
Tax
Artificial Intelligence
Resources
Report
The Impact of Advertising on the US Economy: 2024–2029
Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.
4As Advocacy: Giving Agencies a Strong Voice In How They Are Regulated
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Guidance
2025 State Privacy Laws Guidance
Understand the current legal landscape as of February 2025 and be prepared for any shifts on the horizon.
