Guidance and Advocacy

The 4As Government Relations team based in Washington, D.C. advocates on behalf of the advertising agency community on all issues that could affect agencies, from new taxes on digital advertising to privacy law changes that could hinder agencies’ ability to find the best audiences for their clients. Contact [email protected] to learn about the services we offer 4As members and more about our work for the advertising and marketing industry at large.


Guidance on Issues

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Privacy
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Tax
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Labor
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Artificial Intelligence
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Resources

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White House 2025 AI Action Plan: FAQ Guidance for Agencies

On July 23, 2025, the White House unveiled the “Winning the AI Race: America’s AI Action Plan,” outlining…

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Report

The Impact of Advertising on the US Economy: 2024–2029

Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.

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4As Advocacy: Giving Agencies a Strong Voice In How They Are Regulated

Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…

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