Privacy

4As Exclusive Guidance On GDPR And CCPA

Agency Considerations For The EU Digital Services Act And EU Digital Markets Act

The EU Digital Services Act and EU Digital Markets Act: What Are They And Why Should Agencies Be Paying Attention?

Federal Privacy Legislation And Regulation

The United States has traditionally approached privacy in what is known as a “sectoral” approach. What this means is that instead of one comprehensive privacy law to cover all industries, the United States has created different sets of privacy laws based on subject matter, i.e. healthcare, credit, education, etc. While that approach has set the rules of the road for privacy for decades, the recent explosion of the use of data by both business and government has increasingly made it clear that the old sectoral approach isn’t going to work going forward.

Privacy For America

Privacy For America is cross-industry initiative co-founded by the 4As. The goal of Privacy For America is to pass comprehensive federal privacy legislation with a strong set of baseline consumer protections, and the flexibility to evolve as technology evolves, without going back to the drawing board every time a new technology raises privacy concerns.

Recent developments around COVID-19 contact tracing and state laws concerning women’s reproductive healthcare following the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization have opened-up a new avenue of conversation between industry, Congress, and the White House as to how comprehensive federal privacy legislation could help address the privacy concerns that have surfaced.

To learn more about Privacy For America, including recent news: https://www.privacyforamerica.com/overview/

State Privacy Legislation And Regulation

While states have long legislated and regulated in discrete areas of privacy, California’s passage of the California Consumer Privacy Act (CCPA) in 2018 was the first time a state passed comprehensive privacy legislation. This was significant for multiple reasons, not least of which was the obvious concern from many businesses that they California would just be the first state to do this. And in the years following 2018, that concern has provide to be valid. Many states have begun introducing their own versions of comprehensive privacy legislation, versions that vary greatly from California’s. The 4As continues to be a strong advocate of comprehensive federal privacy legislation, as the issue of privacy and data legislation can simply not be consistently effectuated on a state-by-state basis.

View 4As State Advocacy

In addition to comprehensive state privacy legislation, many states have addressed privacy issues on multiple fronts with increasing momentum since 2020.