Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Asterisk-Salmon-f26a59

This content is reserved for 4A’s members only.

If you believe your organization is a 4A’s Member but you still don’t have access, please visit our help section for additional assistance.