This session, held on October 21, 2020, picks up from the October 6th discussion “The Annual Scope of Work Process” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members.

This breakout session was moderated by Jeff Thaler, a consultant to a number of organizations on Agency and Client-side Service Delivery, Project Management, and Operations. Jeff most recently served as the head of Program Management and Operations at GroupM US.

The discussions during the session were assisted by:
• Kiran Chaudhri Lenz, Director, Business Operations Program Management at GTB in Detroit
• Marisa Lieberman, VP, Director of Project Management at McCann Health in Parsippany, NJ
• Karen Ryan, SVP, Director of Commercial Operations and on the Global Client Finance Team at McCann Worldgroup in NYC