Digital cookbook spotlights 24 beloved food and cocktail recipes with 100% of proceeds benefiting featured establishments
AUSTIN, TX – May 6, 2020 – R/GA announced today that its Austin office has teamed up with Visit Austin for the launch of the Austin charity cookbook: Austin Table: Recipes from Beloved Austin Restaurants. The 55-page digital book was envisioned by R/GA Austin and features hand-selected recipes from a variety of restaurants and bars greatly impacted by COVID-19 like Sway, Güero’s, Il Brutto and The Roosevelt Room. Priced at $29.95, the cookbook can be purchased and downloaded from Visit Austin’s online store and is a simple reminder of what makes Austin and its culture so special.
To celebrate this collection of recipes and the launch, Visit Austin plans to host a virtual Sip & Shop event on Wed., May 6 from 8 a.m. to 8 p.m. as part of its National Travel & Tourism Week experience. During this day-long event, Visit Austin is inviting locals and future visitors to shop a collection of goods from Austin businesses and makers. The Austin Table cookbook will be a featured product.
“Our local restaurants and bars are at the heart of what makes Austin, and we wanted to do something to help them through this hard time. Coming together with Visit Austin has given the cookbook such great visibility and speaks to the love so many have for this city,” said R/GA Austin Executive Strategy Director Elizabeth Thompson. “We hope this effort inspires people to remake and share some of their favorite drink and food recipes to rally behind Austin’s hospitality community.”
“Austin Table is the perfect complement to our Visit Austin From Home campaign – a collection of virtual content and experiences designed to keep Austin top-of-mind and inspire future visitors. We’re thrilled to know that these iconic recipes will be enjoyed in the homes of Austin fans all over the world. Especially during these times, we are proud to support local businesses and our hospitality industry partners,” said Visit Austin’s Director of Marketing Tiffany Kerr.
“Austin goes above and beyond for its community; we are a family and we have learned this now more than ever. When times are difficult, we all pull together to uplift and encourage those around us,” noted Burro Cheese Kitchen’s Sales Director and Event Coordinator Erica Anderson.
Güero’s Co-owner Bette Lippincott also added, “We are excited for the cookbook because we love sharing the recipes we love, with the community that we love! We can’t wait to see all the other awesome recipes that are going to be alongside ours!”
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on LinkedIn, Facebook and Twitter.
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