Looking Forward: Ad Industry Perspectives for 2021 and Beyond

On November 18th, 2020 the 4A’s South Texas Council hosted “Looking Forward: Ad industry Perspectives for 2021 and Beyond”. The impact of the COVID-19 pandemic has reverberated everywhere, resulting in both disruptive and opportunistic changes.  For agencies, this impact has included staff working from home, virtual everything (meetings, client sessions, new business pitches, and even […]

The 4A’s Carolinas Council’s Creativity Forum

The 4A’s Creativity Forum is a program designed to engage discussion around the major issues and opportunities affecting the core product of agencies: creative output.  The 4A’s Creativity Forum provides an opportunity for creative thinkers, practitioners and leaders to exchange perspectives, offer insights and identify successful initiatives that lead to memorable and effective creative expression. […]

The 4A’s Dallas Council’s AdEdge 2020

AdEdge 2020 is the virtual edge students need during uncertain times. With limited opportunities available for college students to personally connect with ad industry professionals, the 4A’s Dallas Council AdEdge virtual event is the next best thing.  Via this two- hour virtual session, led by industry experts, students will get information and make the connections needed to […]

The 4A’s River States Creativity Forum

The Complexity of Storytelling Today – Can Effective B2C Storytelling Be Maintained in a Technology-Driven Environment? View the webinar deck here.

The 4A’s Agency Effectiveness Forum: Insights and Guidance for Success

The 4A’s South Texas Council Board of Governors cordially invites you to attend this special forum for 4A’s member agency managers and staff in the South Texas advertising community. View the webinar deck here.  

Agency 9th Wonder Launches As Champion of Everyday Products

4A's Member

9thWonder has launched as a marketing, media and creative content agency dedicated to everyday products and services most agencies don’t covet. With seven offices, more than 250 people, more than 100 clients, and a team of award-winning practitioners, the new agency targets two service gaps in the marketing world – a neglected majority of everyday products and marketers’ unfilled need for independent agencies with reach and scale.

VIDEO: AdTechLive: A Celebration of Creativity and Innovation in Atlanta

Agency Relations & Membership

2018 is the first annual gathering of ​AdTechLive: A Celebration of Creativity & Innovation in Atlanta​, presented by the 4A’s Atlanta Council.

BikeNWA Names Walrus AOR, Charged With Branding the Oz Trails

4A's Member

BikeNWA, the leading advocate for biking in Northwest Arkansas dedicated to encouraging cycling for recreation and/or transportation to help foster an active and healthy lifestyle for the community, has named independent creative and media agency, Walrus. Under the partnership, Walrus will handle all strategy, creative and media duties for BikeNWA.

Metrics Marketing Challenges African-Americans to Register to Vote with #YourChoiceIsYourVoice Campaign

4A's Member

Metrics Marketing, a creative marketing consultancy, released a non-partisan, voter awareness campaign to encourage Black Georgians, to both register to vote by the deadline of October 6th and cast a ballot in their upcoming local elections.

R/GA Austin Names Jason Ambrose Executive Creative Director

4A's Member

R/GA, the company that creates transformation at speed, today announced Jason Ambrose has been named executive creative director of the Austin office. As the head creative, Ambrose will partner with R/GA Austin’s SVP, Managing Director Candice Hahn and Executive Technology Director Katrina Bekessy to inspire and integrate multi-disciplinary teams of technologists, narrative storytellers and designers to develop solutions that help brands live up to their highest calling and develop transformative ideas that disrupt culture.

Mithoff Burton Partners Names Dana Guerra As Vice President, Client Services

4A's Member

El Paso marketing communications agency Mithoff Burton Partners has promoted Dana Guerra to Vice President, Client Services. In her new role, Ms. Guerra will serve as Director of Project Management, overseeing quality and timeliness of all production projects within the agency.

RGA Austin Elevates Three Senior Leaders

4A's Member

R/GA, the company connected by design, today announced that 
the Austin office has elevated Candice Hahn to senior vice president, managing director of R/GA Austin, Katrina Bekessy to executive technology director and Murray Wyse to group creative director. Each will continue in their management roles and are all instrumental in driving the growth of R/GA Austin’s expanding products, services, and communications offerings.