A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era
Agency Mania Solutions‘ Bruno Gralpois shares ten truths Chief Marketing Officers (CMOs) must confront to build inspiring and productive client-agency relations.
Truths include:
- Your agency model of choice matters as much as your choice of an agency.
- Shift from time-based to outcome-based compensation—reward impact, not effort.
- Get comfortable being uncomfortable—growth lives on the edge of discomfort.
- You can’t shrink your way to growth—invest where it matters most.
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