2024 Holiday Retail Forecast & 2023 Holiday Survey

Deloitte’s annual holiday retail forecast predicts an increase between 2.3% and 3.3% in holiday retail sales in 2024.

2023 Holiday Retail Survey (The 2024 update should be released in mid-October.)
Deloitte’s annual holiday retail survey focuses on consumer spending, preferences, and timing. Key findings include:

• Those with higher incomes will be responsible for the majority of holiday spending. Their shopping drivers and preferences are featured.
• Shopping channel preferences and importance of sustainable products and packaging to young generations.
• Black Friday and Cyber Monday are still popular shopping events, but about a quarter will shop during October sales events.