Topic

  • Consumer Behavior/Understanding
  • Research

Discipline

  • Creative

Trendwatching outlines consumer trends and brand examples that will guide and inspire you and your client to build new products, services, and campaigns in the new year.

The biggest trends of 2025 are:

  • Looplife: AI solutions simplify and normalize the shift to circularity
  • Sensescaping: Sensory experiences reveal inner truths
  • Worthwise: Rethinking how worth is generated and exchanged
  • Humanifesto: Celebrating messiness in the age of AI.

 

Read the trends now.

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