B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and MX examine the content marketing strategies and tactics of B2B marketers in its annual report.

Topics include:

• Artificial Intelligence (AI) use trends
• Team structure
• Content marketing challenges and goals
• Content strategy effectiveness
• Social media use
• Budgets and spending.

Read the full report here.