Topic
- Artificial Intelligence
- Creative
- Research
Discipline
- Creative
Getty Images VisualGPS reports consumer attitudes toward AI‑generated content in advertising, its impact on brand trust, and key factors that distinguish exceptional visual content both captured by humans or generated by AI.
Importance of authenticity and transparency when it comes to usage of AI, as well as regional attitudes are included.
Read the press release here and the full report here.
Related Research
Zefr Makes Brand Safety, Suitability Reporting Generally Available to YouTube Advertisers
Zefr, the global leader in brand suitability technology, this week announced the launch of its new Brand Safety…
Wunderman Thomspon: B2B Ecommerce Benchmarking Report
Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years…
Women’s Sports: The Winning Play for Your Brand
Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…