Topic

  • Artificial Intelligence
  • Creative
  • Research

Discipline

  • Creative

Getty Images VisualGPS reports consumer attitudes toward AI‑generated content in advertising, its impact on brand trust, and key factors that distinguish exceptional visual content both captured by humans or generated by AI.

Importance of authenticity and transparency when it comes to usage of AI, as well as regional attitudes are included. 

Read the press release here and the full report here.