Consumer Expenditures Study: Meet the 2025 Shopper

Progressive Grocer surveyed 1,000 grocery shoppers to find out what and where they’re buying groceries.

Findings include:

• Drivers of store selection
• Shopping frequency by store type
• In-store vs. online shopping trips
• Top products purchases, including impact of weight loss drugs, inflation/tariffs, and  popularity of store brands
• Increased interest in prepared foods.
• Gen Z grocery behaviors.

Read the survey results here