CTV Takes Center Stage: Innovid Global Benchmarks Report

This past year was defined by a multitude of uncertainties – from supply chain issues to the elimination of cookies. In an effort to keep the show on the road, marketers reevaluated both their priorities and media strategies.

Although hard-won, plenty of invaluable insights set the stage for a new marketing landscape moving forward. Most notably, the urgency and value of CTV advertising for brands has never been more clear.

To pull back the curtains on the state of tv advertising, we analyzed over 286 billion global video ad impressions served on our platform from January to December 2021 to deliver insights, benchmarks, and best practices.

Download the report here