2025 Back-to-School Survey

Deloitte surveyed parents to learn spending trends, shopping journeys, and consumer preferences during the back-to-school shopping season. This report also highlights how the economy will impact spending this year.

Key takeaways:

• Value-seeking skills help keep budgets in check
• Extracurricular activates may be cut back
• Parents influenced by social media tend to spend more
• Younger parents are embracing AI

View the report