Evolving Loyalty: Is it Time to Break the Rules?

4As member tms surveyed Gen Z, Millennial, and Gen X consumers from the United Arab Emirates (UAE) to learn about loyalty behaviors, preferences, and experiences. This report looks at the past, present, and future for loyalty programs in the Gulf Cooperative Council (GCC), finding that brands must innovate programs to succeed.

tms recommends the following to innovate loyalty programs:

• Maintain value
• Transform loyalty into an experience
• Create memorable experiences
• Foster brand fandom.

Read the full report here