Topic
- Client/Agency Relations
- Research
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity
Economic downturns, inflation, geopolitical instability, and trade wars naturally impact how brands plan, budget, and manage their valuable resources, including their partnerships with advertising agencies.
Bruno Gralpois of Agency Mania Solutions explores how brand advertisers can weather the storm and win by leveraging agency partners for growth in unpredictable markets.
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