The Future 100

VML reveals 100 trends set to transform the market and drive growth in 2026 and beyond

VML’s annual trend report highlights that a new class of creators and collaborators is multiplying potential in ways we’re just beginning to imagine. As both creativity and AI go global, voices from Buenos Aires to Busan are challenging Western dominance and creating tools that reflect their own cultures.

The desire for human connection remains unmistakable. In the year ahead, human impulse will shape brand strategies, influencing the top marketing trends in 2026, and draw people back to immersive, high-impact experiences that demonstrate the value of authenticity and unlock infinite possibilities.

Trends covered in the 2026 Future 100:

• Beauty
• Brands & Marketing
• Culture
• Food & Drink
• Health
• Innovation
• Retail
• Technology
• Travel & Hospitality

Register here to download the full report.