Topic
- Consumer Behavior/Understanding
- Research
This annual guide from the Hispanic Marketing Council (HMC) and HispanicAd provides demographic profiles, media habits, and language preferences of Hispanic consumers. This year’s report provides campaign examples that successfully target the Hispanic community.
The report also presents a list and company information for top advertising, media, and marketing companies, vetted by the HMC, that specialize in the Hispanic market.
Registration is required to access the full report.
HispanicAd.com produces another report title the Hispanic Market Overview in partnership with Adam R. Jacobson hat provides a concise snapshot of the state of Hispanic advertising agencies. The report focuses on what’s exciting, challenging, and motivating Hispanic ad agency leaders and their clients today. Read the report here.
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