Topic

  • Consumer Behavior/Understanding
  • Research

Dentsu highlights 2025 travel trends and the implications for marketers.

Top trends:

  • Consumers may be more likely to protect & prioritize travel spend post-COVID, but they may adapt in the current economic environment
  • AI is used for travel inspiration at the beginning of the planning journey
  • Social media is a trusted sources for travel planning and is driving conscientious tourism
  • Events are primary motivations for travel and destinations second
  • Importance of loyalty programs when booking travel.

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