Media Trends & Predictions 2025

Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year.

2025 trends include:

• The media ecosystem | Optimism, convergence—and an identity crisis
• Content |The boom, bust, and battle for audience attention
• Data, tech, and analytics | Navigating privacy, regulation, and the rise of AI
• Audience measurement | Redefining the status quo for a fragmented media world
• People and skills | Future-proofing the media ecosystem

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