Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media

AARP’s annual study focuses on women’s attitudes toward beauty & grooming, aging, and portrayals in media and advertising. In 2025, the study includes women’s journey through menopause.

Key findings:

• Importance of media to portray women authentically and realistically
• Women’s experience with menopause and knowledge about treatments

Don’t miss the additional reports specific to Asian American and Pacific Islander women’s, Black women’s, and Latina women’s attitudes — they’re listed on the right-side navigation.

Read the reports