Email Marketing Trends for 2024

Oracle outlines the ABC’s of email marketing trends in this article series. 2024 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.

A few trends covered include:

• Voice-friendly email design
• Generative AI for email personalization and content creation
• Machine-learning (ML) powered subject lines, copywriting tools, and product & content recommendations
• Live or real-time content
• Inclusive design & email accessibility
• Send time optimization
• Inactivity management.

Read this article for the biggest shifts in email marketing for 2024.