RV Owner Demographic Profile

Go RVing from the RV Industry Association examines recreational vehicle (RV) ownership in the U.S. This report highlights current RV owner demographics, usage habits & purchase intentions, travel trends, and profiles of seven current RV owner segments.

This resource also provides access to various reports focusing on young families, Millennials & Gen Z, and RV Intenders (thinking of buying an RV).

Please be aware, some reports are only available to RVIA members, but many have versions that can be accessed by the public.

View all the reports here