Topic

  • Consumer Behavior/Understanding
  • Digital Advertising
  • Media
  • Research

Pew Research Center provides insights into social media usage and adoption. Its Social Media Use report highlights most popular social media platforms and usage by demographic group.

In its report Teens, Social Media, and Technology, Pew examines the social media, device, and Internet usage of teens. Breakouts by gender, race/ethnicity, income, and age groups (younger vs. older teens) are featured. Time spent and frequency of use is also included.