Topic

  • Consumer Behavior/Understanding
  • Research

Motherly’s annual survey focuses on childcare, employment, household finances, and self care of Gen Z, Millennial, and Gen X mothers.

Key findings:

  • Lack of childcare continues to push women out of the workforce
  •  27% of Moms receive financial help from their parents
  • There’s a shift towards a more equitable sharing of household responsibilities among Gen Z Moms.

 

View the results