State of the Wine Industry

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

Key takeaways:

• Share of wineries reporting a good year increased.
• Younger consumers are engaging with wine on different terms and expectations.
• The most resilient wineries are shifting from transactional tactics to hospitality-driven strategies that emphasize connection and retention.

Read the full report