Superpowers Index: Unique Perspective on the B2B Buyer

Dentsu surveys B2B decision-makers around the world on decision drivers, buying journey, and brand experiences.

Key findings include:

• Buyers prioritize trust and expertise amid uncertainty.
• Buyers crave expertise, but few B2B brands do thought leadership well.
• Buyer inertia is a real problem; since 2021, there’s been an increase in average decision time by 54 days.
• B2B buyers want experiences that reflect their needs.

Access the full report here.