What Matters to Today’s Consumer

Capgemini’s annual research series examines evolving consumer trends. This year’s report explores how AI, personalization, and emotion are impacting consumer choices.

The report is global in scope and provides guidance on what brands can do to meet today’s consumers.

Key findings include:

• Fairness and quality define value
• Careful spending meets intentional indulgence
• AI is becoming the consumer’s trusted guide
• Human touch still drives loyalty.

Read the report