What Matters to Today’s Consumer

Capgemini’s annual research series examines evolving consumer trends. This year’s report explores the impact generative AI has on consumer purchasing behaviors. The report also continues to explore how the cost-of-living crisis and inflation impacts the path-to-purchase.

The report is global in scope and provides generational breakouts.

Key findings include:

• New consumer clusters that include use of AI, social media influence, cost of living and more
• How GenAI is changing the path to discovering new products
• Growing demand for quick commerce
• Reasons consumers are switching brands

The report also provides actions brands and retailers can take to better reach today’s evolving consumer.

Read the report