Research
Understanding Generational Shifts in Sports Fandom
If you want to understand today’s Sports Fandom landscape, start by examining shifting generational preferences and trends. Over…
Taking Stock with Teens
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Business Creative Report: Ranking of the World’s Most Awarded Ads
Adforum monitored 40 local and global award shows to rank the most awarded ad campaigns by industry,
Expressions of Identity
Mintel examines the importance of self-expression to consumers and how social media and experiences impact personal style and growth.
The Skinny on Sports Gambling | The Fan’s Perspective
SBRnet examines consumer data to learn who’s betting on sports, finding sports gambling is growing rapidly among Gen Z and teenagers. This article highlights the potential for brands, but also the concerns with underage gambling.
2025 Camping Report
The Dyrt shares findings on camper demographics, planning and booking habits, and camping property trends.
Technology, Media, and Telecommunications Predictions 2025
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
25 Big Ideas That Will Change Our World in 2025
LinkedIn predicts the top trends on a range of topics from technologies to healthcare to the workplace.
State of Play 2024
The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.
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