Research
Empowering Brands with Innovative Attention Metrics in Mobile Gaming
By Jordan Shlachter, Head of Measurement & Insights, Activision Blizzard Media As an entertainment medium that excels in…
NEWFRONTS TRENDS TO WATCH—AI, MEASUREMENT UPHEAVAL AND STREAMING SPORTS INVESTMENT
TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video…
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