4As 2025 Media Commission Insights Report

The 4As Media Commission Insights Report is a new, dedicated report and digital dashboard developed as an extension of the 2025 Billing Rate Benchmark Survey (formerly the Labor Billing Rate Survey).
Created in response to member demand, this new component focuses exclusively on commission-based compensation models—providing reliable, current data to help agencies better understand current commission rates. While commission-based arrangements are less common than in the past, they remain an important part of many hybrid pricing models—making it essential for agencies to benchmark and negotiate these structures with confidence.

This new report includes information on:

• Average commission rate
• Average commission rates by type and level of spend
• Client spend and commission structures
• Trends and Expectations

Additional insights are located in the “Key Findings” section of the PDF and in the “Introduction” tab of the digital dashboard.

ORDERING INFORMATION

Participating members receive a complimentary copy.
The cost for 4As members that did not participate in the study is $899.

Request to Purchase

If you have any questions, require further information, or would like to verify whether your agency participated in the study please contact any one of our Business Intelligence team members: Helen Miranda ([email protected]), Sal Conte ([email protected]).

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