AI Isn’t Coming—It’s Here: How Marketers Win in the Age of Intelligence

Decisions 2025 MPLS

Artificial Intelligence isn’t just hype—it’s already changing the way we work, market, and make decisions. Yet many advertisers, agencies and brands risk falling behind as AI rapidly evolves. In this talk, James Moore, Chief Revenue Officer at Simpli.fi, will cut through the noise and showcase how AI is reshaping media buying, advertising technology and marketing organizations.

You’ll see firsthand how Simpli.fi is leveraging AI across its internal operations and products, how top performers are gaining an exponential advantage by mastering AI tools, and why those who hesitate risk getting left behind.

The session will conclude with actionable takeaways to jumpstart your AI adoption and future-proof your career in advertising. Expect thought-provoking insights, real-world examples and a vision of where AI will take our industry next.