Applying Human Creativity in the Age of AI

Decisions 2025 MPLS

Elijah Kleinsmith, Innovation and Technology Director at Signal Theory will explore the critical importance of human input in an AI era. Drawing from his expertise in building Signal Theory's bespoke AI system, Elijah will discuss how emerging AI technologies are reshaping agency workflows, client expectations and long-held procurement strategies. From copyright complexities and liability risks to data security and privacy concerns, agencies are navigating a legal and ethical minefield. But the biggest risk? Falling behind. Elijah will share key insights on staying ahead of the curve—without triggering lawsuits—while offering practical guidance on AI adoption, compliance and emerging standards.