Topic
- Media
Resource Type
- Member Perks
Blockgraph is a platform that turns real-world data into audiences that deliver results in the real world. By empowering businesses to translate first-party data and local context into precise household audiences and measure what happens after ad exposure, Blockgraph drives advertising strategies that deliver meaningful business outcomes. Supporting privacy-safe, accurate, and accountable TV advertising initiatives at the local, regional, and national level, Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount. For more information, visit https://www.blockgraph.co.
Create TV Audiences in Seconds
Instant Audiences is an AI-powered tool that lets agencies turn a simple audience description into activation-ready household TV audiences built around real-world proximity and neighborhood context.
Instead of building segments from data files or predefined lists, agencies simply describe who they want to reach. Instant Audiences translates that request into real households near stores, service areas, and neighborhoods that matter to the business.
No spreadsheets.
No match keys.
No onboarding delays.
Just real households in real neighborhoods, ready to run across premium TV and digital.
Exclusive Access for 4As Members
Experience Instant Audiences and see how a simple audience description becomes an activation-ready household TV audience in seconds.
Activate your complimentary access and start building audiences today.
https://www.blockgraph.co/instantaudiences/try
Related Resources
The Impact of AI on Measurement
As AI reshapes media measurement, the critical question is how to use it with clarity and discipline. This…
The Paradox of Plenty: Why More Marketing Data Isn’t Leading to More Measurement Confidence
As the TV and video landscape evolves, advertisers have access to more measurement tools, datasets and analytics capabilities…
Member Perks
ADWEEK: 4As Member Perk
ADWEEK is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979…