Decisions 2025 MPLS
Any ex-bartender like Colle McVoy CSO John Doyle will tell you that every bar has access to the same bottles behind the plank. The difference between a dive bar and a James Beard winner is how they think about their cocktail program and the experience they offer customers. Likewise, the freight train of AI advancements increasingly puts our value as creative thinkers in how we curate and combine ideas.
This talk will explore how we can turn our distinct approach to curation into intellectual property and leverage that creative method to invent tools that amplify, rather than replace, human ingenuity.
Attendees will learn:
- How the practice of idea “mixology” can guide creative processes in the age of AI
- Ways to harness AI tools not just for efficiency, but to explore unconventional, lateral approaches to problem-solving
- The potential to create personal AI agents that emulate unique creative mindsets, making ideation and innovation scalable
- How the feedback loop between curated AI outputs and human judgment can refine and elevate the overall quality of creative work
In the era of “Curation and Cocktails,” we won’t just be idea makers—we’ll be idea distillers, using AI to help us uncover angles we’d never have found on our own, and then reshaping those discoveries into strategies, campaigns and solutions that are unmistakably human.
Speakers
John Doyle
Chief Strategy Officer
Colle McVoy
