Topic
- Artificial Intelligence
Resource Type
- Report
Explore informative resources on the topics of AI and GenAI from our partners.
Meta
- Resources and Tools for advancing AI, together
- Responsible Use Guide
- System Card Overview for AI Transparency
Amazon
- Driving advertising performance with AI-generated creative assets that scale
- Generating images with AI for Amazon Ads
- A discussion with Jay Richman, the vice president of creative tech at Amazon Ads
DDH
- Demystifying Generative AI
- Practical Generative AI Use Cases and Tools for Agencies
- The Role of AI in Data Quality
- Best Practices for AI Prompting
Bionic
- How to Use ChatGPT to Analyze Your Media Plan Performance
- Bionic Unveils AI-Powered Advertising Research Tool
- How to Use AI in Media Planning – You’ve Got To Be Careful!
Scope
LoopMe
Related Resources
Member Perks
Prxy AI: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Video
The Impossibly Smart Billboard Campaign: Generative AI In Action
It’s time to move from AI hype to AI how. In this session, Tombras Executive Creative Director Avi Baliga and Google Head of US Agency & Industry Marketing Aly Gibson, will walk through an ‘Impossibly Smart Billboard’ campaign for PODS.
Toolkit
GenAI Maturity Model
Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.
