ABOUT:
2024 marked an inflection point for marketing. The work we all do was being fundamentally remade by two massive changes— the rapid acceleration of AI and the departure of third-party cookies this year.
Inflection points are critical junctures where change is pronounced, but within that change lies significant potential for new growth and opportunity. Leading marketers and agencies are seizing this opportunity, and we’re here to help you every step of the way. During this session, you’ll hear from Google about how to put AI to work for you this year, across your measurement, media, and creative.
Recorded on February 7, 2024 at Decisions Los Angeles
Speakers
Marta Martinez
Managing Director, Data Measurement & Analytics
Ben Royce
Business Development Manager
