Topic
- Artificial Intelligence
Resource Type
- Video
ABOUT:
Generative AI is rapidly transforming the advertising landscape. But how are agencies translating its potential into practical applications? Three forward-thinking agencies joined us for this webinar to delve into how they are actively integrating GenAI into their workflows and products including:
- Strategic approaches: Uncover the different models agencies are adopting, from initial experimentation to comprehensive GenAI implementation.
- Navigating challenges: From practical hurdles associated with GenAI integration to ethical considerations and client alignment.
- Real-world use cases: Understand where GenAI is having the biggest impact in agency operations and the development of client work.
- The evolving landscape: Gain perspectives on the future of GenAI and how it will change our industry.
Gain valuable insights and equip yourself with the knowledge to make informed decisions about GenAI in your own agency.
Recorded 05/2/2024

Speakers

Zach Rosenberg
Founder
Zach Rosenberg Consulting, Inc.
Search Consultant, Growth Consultant, Matchmaker
Related Resources
Video
Decisions 2025 Atlanta: From Impressions to Impact
In this session Flashtalking and FanDuel will discuss how ad tech can bridge the gap between creative and…
Video
Decisions 2025 Atlanta: Be on the Right Side of the Law
As artificial intelligence continues to revolutionize industries, understanding the legal landscape surrounding its development and deployment has never…
Toolkit
GenAI Maturity Model
Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.