ABOUT:
Generative AI is rapidly transforming the advertising landscape. But how are agencies translating its potential into practical applications? Three forward-thinking agencies joined us for this webinar to delve into how they are actively integrating GenAI into their workflows and products including:
- Strategic approaches: Uncover the different models agencies are adopting, from initial experimentation to comprehensive GenAI implementation.
- Navigating challenges: From practical hurdles associated with GenAI integration to ethical considerations and client alignment.
- Real-world use cases: Understand where GenAI is having the biggest impact in agency operations and the development of client work.
- The evolving landscape: Gain perspectives on the future of GenAI and how it will change our industry.
Gain valuable insights and equip yourself with the knowledge to make informed decisions about GenAI in your own agency.
Recorded 05/2/2024
Speakers
Mike Barrett
Founder/CSO
Supernatural
Layne Harris
Director of Innovation & Technology
VIA
Jason Snyder
Global Chief Technology Officer
Momentum
