As agencies adapt to the efficiencies of AI, pricing models based on time and materials will be phased out.
AI has developed rapidly in the past few years and now supports research, data processing, analysis, ideation, copywriting, image creation, editing and a host of other processes.
For ad agencies, AI offers the potential to work faster and smarter, optimize results for clients and do more with less. For clients, it means better results in a shorter time frame.
But for all these benefits there follows one complication: pricing.
